The P³ Approach:
People, Planet, Profit

Help the People.
Help the Planet.
We All Profit.

Original Mission & Vision

The ISP Coalition was founded to collaborate with Web 3.0 blockchain companies, governments, traditional investment and financial service providers, emerging AI and blockchain start-ups, SMBs, enterprise companies, colleges and universities, global indigenous communities, ReFi and real-world asset companies, metaverse companies, and AI companies.
Its original goal was to facilitate the creation of 10 million green jobs, plant 10 million trees, and fund and build 5 million farms and gardens worldwide.
Transformative Web 3.0 Mission and Vision
As of August 31, 2025, due to emerging global threats and environmental imbalances, TrustlessPay Digital Assets, Inc. has expanded the ISP Coalition's mission on a much greater scale.
The updated goals are:
  • Plant 100 million trees
  • Facilitate 10 million green jobs
  • Fund, build, and restore 10 million organic farms and gardens in rural and urban communities worldwide
To achieve these objectives, the ISP Coalition will collaborate with:
  • Web 3.0 blockchain companies
  • Governments
  • Traditional investment and financial service providers
  • Emerging AI and blockchain start-ups
  • SMBs and enterprise companies
  • Colleges and universities
  • Global indigenous communities
  • ReFi and real-world asset companies
  • Metaverse companies
  • Traditional finance companies
  • NGOs
  • Global green infrastructure service providers
  • Green energy companies
  • Private and public educational institutions
  • Urban and rural sustainable community initiatives
  • Traditional and Web 3.0 employment agencies and institutions